Filtering the Results in E-Commerce Websites

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Filters are necessarily one of the important features on an E-commerce website.  Filtering enables the buyers to have a narrow look of their search results based on one or more attributes such as brand, size and color.  Usually the filters are organized by type with many values appearing under each of the facet, for example item color is a facet and green is a facet value.  The common inference patterns which are being used for displaying filtering options are the drop down lists, accordion displays and select menus.  Filtering can be helpful when multiple values are selected within a facet.

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Architecture of an Optimized Site

As we all know it’s the architecture of the site that mainly ensures as friendly for various search engines as possible, and it usually touches each and every thing from the basic code to the written contents to the navigation and much more.  If we take a look at what it takes to develop SEO into a site design and development right from the beginning we can see that it’s a wonderful process that consists of four phases as follows:

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  • Identifying the exact type of SEO strategy
  • Planning site architecture for SEO.
  • Building site for SEO.
  • On-going SEO.

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A Website Loved By Customers as Well as Search Engines

A website which can serve its customers and search engines efficiently is not a really hard target, provided you are going to follow the right way. The one and only slogan is “Quality” to attract both the users and search engines at the same time. We have already discussed what all are the ways to keep the quality in websites. Here we have given some points that should be the lead points to our target.

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  • Understand well your customers.
  • Don’t ever attempt to create your website a work of art unless you are selling art works.
  • Try to create and include some purposeful, informative and well written site contents.
  • Make sure you are providing easy to use navigation for your customers.
  • Always monitor and measure the progress in your site so that you can easily improve it.

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Tracking Visitor’s Flow

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The Google can be the right choice for monitoring a website. If you want your website to generate a good number of conversions, then you have to focus on the Google analytics visitor flow report.  By using the Google analytics you can easily focus on the visitor flow report on any metric.  Taking an example, you can focus on certain visitors on your website from specific locations, devices, traffic sources and so on.  Some use to narrow their focus on the paid search traffic.  Even by making relevant changes, the report may still be difficult for you to interpret.

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The Google Plus Impact

It cannot be the fact that Google plus is having only positive impacts for your website but it’s a fact that Google plus can provide positive impacts for your site. All Google plus accounts are for Google plus authors which can make high impact on search engines for targeted keywords. Here we are listing some advantages to be noted.

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  • The Google plus definitely has a ranking impact, specifically on the long tail terms and chunky middle terms.
  • Shows some decay gradually over time.
  • Google plus is not powerful enough as an isolated signal.
  • It’s an efficient supplement for a traditional search engine optimizing strategy.
  • Can easily cause your site pages to get indexed and ranked within five days.

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Different Aesthetics for Different Audience

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This is a golden rule you have to keep in mind at the time of designing and maintaining your site for higher performance and increased conversion rates.  Different aesthetics appeal differently to different audience.  For example if your targeted audience are women in between the ages 18 to 28, the fonts, various color patterns and imagery that you choose to include on your site content must be really different from that if you are going to target men between the ages 45 to 55.  Additionally you can emphasize credibility and get improved your brand with the help of a professional design.

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A Website that Your Customers and Search Engines Love

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One of the major mistakes that online business owners often make when it comes to the matter of search engine optimization is that they optimize their site at the expense of their own customers.  Have you ever come across a site at the time of researching a certain product or some sort of service?  Only to be confronted with very large amounts of content which has been included on a poorly designed site?  This probably may have resulted not only in a frustrating experience, but also may cause your exit from the website.

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